Meta Tags 101

Meta Tag # 3: The Keywords Tag

The <meta name ="keywords"> may separate you from your competitors. Perhaps the most important tag, the keywords meta tag is the tag that gives you the ability to add a list of "keywords" (words that describe what can be found on your page) to your site. Search engines automatically "spider" through these, deciding if what someone is searching for can really be found on your page.

Many webmasters try to "Spam" their keywords by listing hundreds of keywords in their meta tags, many times listing words that aren't even relevant. This tactic is frowned upon by search engines, and can get you permenately banned from being listed with them. Because of that, it's a good idea to never repeat a word more than 3 times in your meta tags. For example "Cigar Banner, Cigar, Banner, and Cigar Banner Exchange" would be the maximum time you would want to use the word "Banner".

It's also a good idea to choose a few keywords that are relevant to your site, and stick to those. Some say that you can enter up to 1,000 characters for your keywords list, but the experts highly suggest that you just use a few words. Trying to include every word that is relevant to your site is just too hard. Hand pick a few, and you'll be surprised how well it can work.

Here's an example keywords tag from Cigar Banner Exchange.com:

<meta name="keywords" content="banner, exchange, cigar, promotion, advertising, free, impression, trade, network, tobacco, cigar accessories, webmaster, banner exchange">

Remember:

• Don't Spam Your Keywords
• Choose a few, specific keywords for your site
• Don't repeat the same word more than 3 times

Need to make a new Description tag? Soon we'll be adding a free Meta Tag Generator!

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