Meta Tags 101Meta Tag # 2: The Description Tag The <meta name ="description"> is also one of the most frequently used tags of search engines. This tag allows you to give a brief description of your page so that search engines can get an idea of what's on your page without reading the entire site. In addition to using them for finding out about you, search engines often return this information to the person searching, so that they can decide for themselves if it is relevant or not. Here's an example from Google: Aardvark
Humidors - Beautiful, cedar-lined humidors shipped ...
The second, third and fourth line of the search return are directly from the Meta Description Tag. It's important to build a description tag that is clear, to the point, full of good keywords that describe your site, and short. Although it is disputed how many characters are actually accepted, there is a maximum of 255 characters that are accepted. Often search engines accept less, so it's a good idea to design a description tag that gets the point across, but isn't too complicated. Generally, one sentence is a good idea. The description tag above is a great example. So you
want to make your own? Well, here's what one would look like: By inserting a high quality meta tag like this at the top of your HTML, you'll increase your chances of being found in the search engines before your competitors. Next we'll learn about another great Meta Tag, the Keywords Tag. Need to
make a new Description tag? Soon we'll be adding a free Meta Tag Generator! Meta Tag # 3>> The Keywords Tag
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